Demand for high-end urban real estate increased sharply

Sir, the residential real estate market is currently recording a record increase for both high-rise and low-rise apartment segments in the Hanoi area. In your opinion, what are the causes leading to this situation?

It is true that the Hanoi real estate market is currently experiencing a wave of price increases, especially in the apartment segment. The reason is that the market is scarce after many years the government has not approved any new projects to “sell” while the demand is very large. Because apartments are a product line suitable for successful people, young couples, retirees with good income… The apartment system has diverse services, meeting all needs for living or renting.

Mr. Nguyen Van Dinh, Vice Chairman of Vietnam Real Estate Association

In addition, in recent times, urban areas have been invested in developing very strongly, especially large urban areas have invested in developing infrastructure systems and improving service and transportation systems. Obviously, this investment has increased the value of the city, including the value of real estate.

Thus, it can be seen that the demand for urban real estate is increasing, meanwhile, in another market, Da Nang – one of 5 centrally run cities, the high-end urban real estate segment seems to be in the early stages of development. How do you evaluate this fact?

Da Nang is a centrally run urban area and has been methodically invested in according to development strategies and planning to create an ideal livable city. With a focus on urban systems, infrastructure and services, and consistent economic development, including seaports, tourism and industry, Da Nang is attracting more and more domestic and foreign investors and creating many job opportunities. Strong development leads to strong growth in housing demand, especially the luxury apartment segment serving high-income groups, experts, foreigners, young businessmen…

Da Nang lacks high-end real estate models that meet the needs of successful people

However, regarding the development of urban real estate in Da Nang, we think that development needs to be distributed more evenly to residential segments, from social housing to high-end housing for upper-class groups, rich people, wealthy young businessmen, and foreign experts. If it does not prepare housing and urban development projects strong enough to meet this demand, Da Nang may face demand pressure higher than supply. Therefore, the Da Nang government needs to focus and pay more attention to creating flexible policies to promote the participation of developers in building high-end urban real estate projects.

The value of natural landscape helps increase real estate value

A characteristic of Da Nang is real estate near rivers and seas. Recently, there have been large investors launching high-end urban real estate products right along the Han River. How do you evaluate the competitiveness of these high-end projects, especially in the Hanoi and Ho Chi Minh City markets?

Da Nang stands out with its wonderful natural landscape, with the harmony between the sea and mountains and rivers, creating the core values ​​of this city. Along with methodical investment and synchronous planning, Da Nang has created a very high urban value.If you know how to take advantage of these strengths, Da Nang can create comprehensive value and quality in the use and exploitation of real estate. This will be well received by successful people across the country, experts and foreigners living in Da Nang.I think that the resonance value of the unique natural landscape and modern infrastructure is an outstanding advantage that large cities like Ho Chi Minh City or Hanoi can hardly achieve. Projects that take advantage of those advantages, combined with well-invested utility infrastructure and architecture, will bring attractive competitive value to Da Thanh real estate.

However, compared to big cities, Da Nang still lacks real estate projects following modern models such as complexes with full amenities, synchronously and methodically designed. In your opinion, is this model suitable for the Da Nang market?

I think that is Da Nang’s opportunity. If it knows how to develop, it will create different and classy values ​​that Hanoi or Ho Chi Minh City can hardly do. In Hanoi, the banks of the Red River have been planned but there are currently no housing development projects, or in Ho Chi Minh City, areas near the river also have difficulty with flooding due to high tides. Projects that promote Da Nang’s unique advantages such as rivers, seas or mountains and forests have very high competitive advantages, it is important to have methodical investment.

Han River and iconic bridges help Da Nang real estate create a superior competitive advantage

Recently, there have been high-end real estate projects along the Han River, near Tran Thi Ly Bridge or Dragon Bridge… developed by the Sun Property brand, which can be said to be a pioneer in bringing a fully-utilized complex model to a livable city. When there are these modern urban real estate models, we think that not only rich people in Hanoi and Ho Chi Minh City want to live in Da Nang, but also global citizens will be interested in real estate here.

Da Nang real estate prices are the most reasonable in the country

With many signs of improvement in the high-end urban real estate segment, the participation of reputable investors and the growth momentum of tourism, what do you predict about developments in the Da Nang real estate market in the coming time? Is this a very good time to own high-end urban real estate in Da Nang?

This is the appropriate and best time. Da Nang has now returned to development after a long period of being affected by the epidemic and the general difficult situation. Not only is there a return to investment from developers, but also from customers and investors. In particular, Da Nang real estate prices are the most reasonable in the country from the perspective of being invested in and being modernly urbanized. It is especially rare for any real estate in a large urban area to possess as much value and rich potential as Da Nang. I think this is the right time to own high-end urban housing real estate in quality projects, with legal guarantees, full infrastructure and utility services, developed by reputable brands.